Nothing to Hide: The Launch of The HiSmile Toothpaste

We take a look behind the scenes on how things played out with the launch of The HiSmile Toothpaste.

“I never knew how much I needed pink toothpaste until now.”

Last week we challenged all preconceived ideas in the oral hygiene game by dropping our latest product, The HiSmile Toothpaste. Customer feedback has always been at the heart of our product design, so we wanted to create something a little different, specifically for our community.

The HiSmile Toothpaste is a fresh take on an old routine and a bathroom experience that is nothing short of IRREPLACEABLE.

The custom unboxing experience communicated the objectives the toothpaste aims to deliver upon - a unique, transparent product with Nothing to Hide.

To experience The HiSmile Toothpaste for yourself, click here.